Branded content, created by journalists
ALLCAPS Content is an award-winning content and communications agency created and run by experienced journalists who have contributed to many of the world's top media outlets, including the New York Times, CNBC, Globe and Mail, CBC and the Washington Post. We help companies and organizations, mainly in business and healthcare sectors, tell their messages, build brand awareness and, ultimately, increase revenues through journalistic content that's of the same quality, if not better, than what your media-savvy customers and clients are used to consuming.
How are we different?
We're journalists, which means our mission is to always create engaging, compelling and jargon-free stories – whether in written, audio or video form – that leave an impact on your audience. Because we work across all mediums, we can see where all of your content needs connect. We then ensure that whatever you produce aligns with your audience and your objectives, and works together so you're maximizing your time and budgets. We've covered nearly everything in our careers, but our main topic areas include finance, investing, capital markets, ESG, cloud and other enterprise technologies, cybersecurity, healthcare and entrepreneurship.
How we can help
Content strategy
We help companies and organizations develop detailed content strategies. We'll work with you to determine what kinds of content will tell your messages best and ensure the same story is being told across your entire business. This may involve a content audit, messaging documents for your team, branding work, a distribution plan and more.
Magazines, articles, reports, white papers & more
We work with organizations to create consumer-quality magazines, articles, editorial-style websites, reports, white papers, case studies, and more. Our written content has helped organizations make better connections with their clients, donors and stakeholders.
Podcasts & videos
We also create high-quality audio and video content. Our journalists and producers oversee the entire podcast and video development process, including script writing, chase producing, pre-interviewing, hosting, recording and editing. Because of our holistic approach to content, we make sure that all these components make sense within your overall content and marketing strategy.
Thought leadership, communications & marketing
Our editorial approach extends to thought leadership, communications and marketing. We make sure your story is told clearly in op-eds, newsletters, press releases, social media posts, LinkedIn articles, client e-mails, annual reports, websites, infographics and other materials.
Our four-step approach to content:
1. Content Audit and Strategy
We look at the content you’re creating to see what’s working and what’s not. From there, we create a comprehensive content strategy, in coordination with your marketing and content teams, based on your brand’s objectives.
2. Content Development
We then execute on that strategy and create content that will resonate with clients. Our team of journalists can do it all: articles, entire magazines, websites, narrative-driven annual reports, infographics, social media posts, newsletters, videos, podcasts and events.
3. Effective Distribution
Is content still content if no one sees it? We want your content to be seen (we’ve never met a journalist who doesn’t want their pieces read and shared) and we help get your story where it needs to go. To do so, we’ll leverage social media, newsletters and e-marketing campaigns, among other avenues.
4. Measuring Return
We also don’t want to create content for content’s sake – our clients have to see a benefit. That means measuring and analyzing the impact of our work, including website visits, social media mentions, increases in brand loyalty, and, ultimately, return on investment.
Who we are
Bryan Borzykowski
Founder and Editorial Director
ALLCAPS Content was created by Bryan Borzykowski, an award-winning business journalist who has written for The New York Times, CNBC, CNNMoney, BBC Capital, Forbes, Canadian Business, The Globe and Mail and other leading North American publications. He’s also co-authored three personal finance books, is a regular talking head on one of Canada’s national news stations and makes frequent appearances on SiriusXM radio. He’s worked with some of the largest companies and publishers on branded content campaigns.
Mark Brown
Executive Editor
Mark is a long-time business journalist-turned-content and marketing specialist. He spent much of his career as an editor at Advisor.ca, Canadian Business and Moneysense, establishing himself as one of the country's top data journalists. He was also a producer at BNN for several years and, more recently, has been working on the agency side, focusing on the financial services sector. He produces everything from content to branding to marketing and communications messages.
Glynis Ratcliffe
Managing Editor
Glynis Ratcliffe is a long-time journalist who has written about business, climate, parenting, healthcare and more. Her work has appeared in the Washington Post, the Globe and Mail, Chatelaine and the Toronto Star, to name a few, and she's worked with numerous brands to create consumer-quality editorial-style content.
Made by Emblem
Erik Mohr, Creative Director
ALLCAPS and Made By Emblem have worked together for several years, creating eye-catching magazines, white papers and other types of stories. The two have partnered on projects for Investors Group, Globe Content Studio, KPMG and HSBC, while Made By Emblem has produced magazines for Ontario Home Builder's Association, Sobeys and Mastercard. The company's founder, Erik Mohr, has also provided art direction for EnRoute and Fashion, and has received awards from the Canadian National Magazine Foundation, the Society of Publication Designers, Art Directors Club of Canada and Magazines du Québec.